The Church of England has launched a multimedia campaign to encourage consumers to behave in a more Christian manner over the period of Lent.
The Love Life Live Lent campaign hopes to give inspiration for simple things people can do to spread generosity and happiness in their community. The campaign will be delivered through two colourful booklets, an interactive website, www.livelent.net, and a text message service.
The SMS service will send daily suggestions, starting on Monday February 19, to aid someone else’s day, including giving up your place in a traffic jam or queue, taking part in an environmental clean-up or leaving £1 in a shopping trolley.
Subscribers will be billed £1 (RM6.92), then will receive text messages over the following ten days. Any money raised that doesn’t cover running costs will be donated to Christian Aid.
The website will also feature the day’s suggestion, as well as games, resources and an opportunity to share stories.
Hummerston, G. (2007) "Church goes online for Lent" Precision Marketing. Available online : http://www.precisionmarketing.co.uk//Articles/252664/
Church+goes+online+for+Lent.html (Accessed on : 24 January 2007)
